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Friday, February 26 • 1:45pm - 2:45pm
Successful Sales Strategies for Student Newspapers

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Constant staff turnover is a unique challenge for campus newspapers, particularly for those in charge of generating revenue. This session will provide students with usable tips to develop an effective and consistent ad sales program, including creating rate cards, finding potential new advertisers,maintaining a solid relationship with existing advertisers and selling businesses on the benefits of advertising with student publications. 
Speakers
avatar for Joe Allen

Joe Allen

Vice President of Advertising, Sales ande Marketing, Capital Newspapers
Joe Allen is Vice President of Advertising, Sales and Marketing at Capital Newspapers / Madison.com. He’s been with Capital Newspapers since March 2014. Prior to that, he was Director of Major Retail and National Sales at the Star Tribune in Minneapolis. In his over 15-year career... Read More →

Friday February 26, 2016 1:45pm - 2:45pm CST
Salon F
  Advertising   With Students in Mind